Data by Acxiom - Direct Marketing Video Library

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Meet Acxiom's industry experts and hear their insights and recommendations on a number of issues facing direct marketers today.

The Key to Marketing Success

View a video interview with customer data expert Drew May to learn why creating relevant customer communications is key to marketing success.

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Creating Relevant Customer Communications

Learn how Acxiom’s marketing services help you reach customers with relevant, individualized communications.

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Who Will Spend in Tough Times?

Jim Harold, Retail Industry Executive, discusses marketing insights from a consumer dynamics study on who will spend more during challenging economic times.

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