Tinkn.com and Acxiom Help Neighbors Instantly Find the Best Local Services

Intuitive data and an online community provide personal experiences for users

Boise, Idaho – May 20, 2009 − Tinkn.com has contracted with Acxiom® Corporation, a global leader in interactive marketing services (Nasdaq: ACXM), for data to power Tinkn’s web-based business directory that enables users to instantly find professional and personal services rated by a community of users.

Tinkn.com will utilize Acxiom’s data to give users throughout the United States access to listings of local services, enhanced with personal experiences of other users. The site features a business rating system that assigns scores based on feedback and the number of reviews.

According to Tinkn.com co-founder Kristin Hartshaffer, this hyper-local rating system helps the best businesses stand out as users search for services in their neighborhoods. Though the site lists professional services such as attorneys and accountants, its primary focus on personal services such as nannies and wedding consultants makes it unique among online directories.  

“Relationships are at the heart of our business, so we couldn’t have chosen a better partner,” Hartshaffer says. “Acxiom’s data is superb, but it’s their commitment to forming mutually beneficial, long-lasting relationships that sets them apart.”

The intelligence behind Tinkn.com is Acxiom’s InfoBase-X® Telephone Directories – a product that offers the industry’s most complete coverage and up-to-date listings. This solution is valuable to Tinkn.com because of its versatility – the same data that populates the directory can also be used to market the site to prospective advertisers.

“We offered Tinkn the type of data and flexible terms they needed,” says Lisa Leslie, Acxiom sales executive. “For a growing business, we’re adaptable. Not only do we support some of the world’s largest corporations, but we also meet the needs of small businesses.”

Tinkn.com was born out of necessity – cofounders Kristin and Sean Hartshaffer had difficulties finding quality daycare for their three children, veterinarians for their pets and a long-term care facility for a parent with Alzheimer’s. After searching numerous online sites and finally relying on the recommendations of friends, they decided there had to be a better way.

“Our number one goal is helping others make informed decisions about the personal services that affect their lives,” Kristin says. “Our partnership with Acxiom now enables us to achieve this. Their excellence in data integrity, coupled with their commitment to building the relationship, made it an easy decision for us.”

About Tinkn.com
Tinkn.com’s mission is to provide an online medium where users can instantly find the best services in their area and help businesses that strive to be the best to truly stand out. Tinkn.com is located in beautiful downtown Boise, Idaho. For more information about Tinkn.com, visit www.tinkn.com. 

About Acxiom
A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com  or call 1-866-977-6019.

Acxiom and InfoBase-X are registered trademarks of Acxiom Corporation.

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